Having a professionally designed website is necessary if you want your business to stand out from your competitors. From graphic design and navigation development to search engine optimization, you need to focus your efforts on user experience (UX), ensuring that your website is comprehensive, usable, and engaging.
Here are five long-term benefits of a good web design:
SEO, which is an acronym for Search Engine Optimization, is essentially the art of optimizing your website, so it can gain an increased flow of traffic. The goal is to rank higher in the search engine results page (SERP). When web users search for certain services or products online, they usually visit the top results generated by the search engine.
Google takes into account the speed of a page in ranking websites. With good UX and fast loading speed, you will make users satisfied. This will lead to higher conversions. On the other hand, if your website is designed poorly, it may not be indexed by these search engines. As a result, your site might never be seen by your target audience.
The landing page of your website is essentially your initial touchpoint with your target audience. Creating a good first impression is the key to attracting new customers. It is, therefore, necessary to invest in a professional website design that can showcase your brand positively. Use your web design to reinforce a good image in the eyes of the public.
An unprofessional and outdated website will reflect badly on your business as it will lead visitors to think whether or not your business is legitimate and/or still running.
According to British Computer Society, 75% of people will judge your website based on its overall aesthetics. When your website design is poor, visitors are likely to lose their interest and not proceed beyond the landing page. An intuitive design, on the other hand, will encourage visitors to continue browsing. A well-designed navigation system will also allow visitors to reach your desired call to action.
Integrating UX solutions such as star ratings and reviews can build a sense of trust among your customers. Encourage them to talk about the product, and you’ll not only increase your order sizes; but you’ll also gain loyal followers.
You might also want to add a feature that can track customer interaction with your web content, so you can gather usability scores and collect data that you can use to further optimize your web design further.
If you’re stuck with a cheap web design, you might end up facing troubles later on. While it’s true that you initially have to pay more to hire a good web designer, you need to consider your long-term expenses. A cheap web design might cost double as you’ll have to fix it again and again. It’s better to invest in a good web design right at the start and reap long-term benefits.
Your website is the bridge between you and your target audience. If it is not good enough, it will collapse, and you’ll lose potential customers to your competitors.